Our color palette prioritizes functionality. Primary colors establish recognition, while secondary and tertiary palettes support information hierarchy and state communication.

Color Tokens

Partner Brand Color Usage

• Current guestlogix product offerings are not whitelabeled.
• Generally speaking, minimize brand color usage where possible as it slows down development.
• Though the product is not whitelabeled, some partner branding can be helpful to give a sense of continuity throughout the traveler’s experience, especially when navigating from the partner to the guestlogix platform.
• ✅ Do: Where suitable, use a single partner brand color with a contrasting white or black text for some CTAs. In this case, check for contrast ratios. More details in Accessibility
• ❌ Do not: use brand colors in text or other critical UI elements.